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How America screwed up its messaging on masks. Subscribe to our channel! http://goo.gl/0bsAjO The message from public health experts is clear: Wearing a mask can help stop the spread of coronavirus. But that message hasn't completely gotten through; many Americans still simply don't believe it. It's a major failure of communication, one that has almost certainly cost lives. But the US government actually had a plan to prevent almost this exact situation from happening: A written set of rules to communicating in a public health crisis, including how to make sure that public health information doesn't get mixed up with politics. But then, when the biggest health crisis in a century arrived, they ignored it completely. Read the CERC for yourself: https://emergency.cdc.gov/cerc/manual/index.asp And read the full story of how masks became a political issue in the US: https://www.vox.com/2020/7/21/21331310/mask-masks-trump-covid19-rule-georgia-alabama Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out http://www.vox.com. Watch our full video catalog: http://goo.gl/IZONyE Follow Vox on Facebook: http://goo.gl/U2g06o Or Twitter: http://goo.gl/XFrZ5H